Welcome to The Good Market!

Whether you are here for shopping or just to gather information, we are more than glad if we can contribute somehow in helping you achieve a healthy and conscious lifestyle! :)

Have you ever experienced frustration when you shop for food? Do you spend lots of time reading labels but don’t know what is good or bad? Do you think eating well is complicated? Would you like to learn more about how you can contribute to minimize our environmental impact? Then let your shoulders relax knowing that you are at the best place to shop. We have done all the work for you.

Our mission is simple: we want to create awareness and trust so that you are totally free to make your own choices. We strive to help you live a conscious life in an effortless way. In this journey, we also want to show you how grocery shopping can be cool and exciting!


Our story

 The Good Market was born with the idea of building a new store concept for the conscious shopper. The current food industry with confusing advertising labelling ultra-processed foods as healthy and the mistaken thought that “bio/organic” is always the best option, led Cristina, the Founder, to make a difference and create The Good Market. She wants to show you that if we get the right information, we all can achieve a healthier and much more sustainable lifestyle.

What is The Good Market?

 The Good Market is an online shop based in Luxembourg with natural, simple and real food and sustainable home products, shipping throughout Europe.

We all have busy schedules nowadays, however we believe there are healthy convenient alternatives to traditional unhealthy foods to help you save time. At The Good Market you will find not only a curated selection of products with only simple, real and natural ingredients but also lots of content and recipe inspiration. 

You will find a wide variety of brands in different price ranges. We have launched a limited selection, however our main goal is to keep growing to bring you more products and new emerging brands so that you are able to find anything here!

We are true to our values, so we simply refuse to sell something that is bad for you. Here you will NOT find any product with chemical additives, preservatives (unless natural), refined flours, refined oils and refined sugars. Furthermore, you will always find a detailed ingredient list with allergen information.


What is real food?

We believe in the positive impact real foods have in our bodies so we would rather focus on that than on a certain amount of calories or a value in the nutritional chart. 

Real food is natural, healthy and simple food, which has either been minimally processed or not processed at all. It is whole food free of chemical additives and rich in nutrients that is more a product of nature than a product of industry. The simpler, the better!

Sustainability & business relationships

What we do and what we buy has a huge impact not only on ourselves but on the planet. The brands we share have strong social and sustainability values and we only work with suppliers by building close relationships with them. This human side of the business is very important to us.